On my best days, I consider myself a creative problem solver, specializing in brand storytelling, creative strategy, and content creation. On most days, you’ll find me sipping La Croix, crafting collages, exploring nature, or dabbling with the latest AI program.
With a decade of experience in both agency and brand side, I thrive on bridging the gap between commercial goals and creativity. I bring brand purpose to life through dynamic visual direction and thoughtful language, crafting concepts that foster community engagement.
My journey has taken me from Sydney to New York and now London, collaborating with brands such as NARS, Garnier, Kiehl's, Moncler, Hugo Boss, Adidas, Hyatt Hotels, and more.
Most recently, I served as the Head of Global Content at Jurlique, where I led content and creative direction for global campaigns, product launches, and brand moments.
Feel free to reach out, whether you're just starting the creative process or in a last-minute scramble for a shoot. I'm always up for a challenge and excited to bring talented individuals together to collaborate and create.